Social media is a powerful tool for brands to connect with their customers, but it can also be challenging. The most successful social media campaigns create stories that people want to share and that help build brand loyalty in the long run. The key is putting yourself in the customer’s shoes and crafting creative social media stories that connect emotionally.
Put yourself in the customer’s shoes.
The best way to connect with your audience is by putting yourself in their shoes. Understand what they want, how you can help them and what it feels like to be them. By showing that you care and listening to their needs, you can create a bond with them that will keep them coming back for more content from you.
While your first few posts may not have much of an impact on social media traffic (unless they are trendy), every piece of content must have some value or meaning behind it so people don’t just ignore it as soon as they see the post title or thumbnail image without understanding why this particular brand/business is talking about such an exciting topic/topic area – especially when countless other brands are competing for attention online!
Brands will get more out of their social media efforts by creating stories people want to share.
Storytelling is one of the most engaging forms of content on social media, and it’s also one of the most effective ways to connect with an audience. Stories are shared because they’re relevant to those who care about them, not because they’re funny or entertaining.
A good story makes your brand feel like you’ve been there before—you know what it means when someone says, “I love your brand,” right? You can see yourself in their eyes when they say those words! And that connection is what keeps consumers coming back again and again—and sharing their experience with others as well.
Stories are the ultimate form of word-of-mouth marketing.
Social media is great for getting the word out about your brand. The more people are exposed to your story, the more likely they will share it with others and help spread it further. Stories are easier for readers to remember than generic ads, which means they’re more likely to be shared by friends and family members who haven’t heard of you yet!
A good story is one that people would tell their friends, except that you tell it for them.
A good story is one that people would tell their friends, except that you tell it for them. The key to a successful social media campaign is to create something worth sharing and make sure your audience cares about it enough to share it with others.
A great way to start creating compelling social media content is by finding stories in your industry or field of expertise—stories that matter, things people want a chance at, or something interesting enough so they’ll want to pass along the link or tweet (or whatever).
The story can be about anything—a product, the founding of a company or a new initiative—just as long as it reveals some aspect of the brand’s personality or values that customers can relate to.
The story can be about anything—a product, the founding of a company or a new initiative—just as long as it reveals some aspect of the brand’s personality or values that customers can relate to.
For example, if you’re an airline and you want to craft a social media story that highlights your most important offerings (like free snacks), use this tactic:
● Talk about how much fun it is to fly with us because we have such great food!
● Share photos from our lounges, where we serve free cocktails in flight!
● Tell us why other airlines need to step up their game to provide amenities like these, so they don’t lose all their passengers in one fell swoop.*
Give your audience something they can share, something they wouldn’t mind saying represents them too.
The key to creating a successful social media story is to give your audience something they can share, something they wouldn’t mind saying represents them too.
● Give your audience something they can share. You want to ensure that people can quickly post the story on their social media channels without problems. If you have an infographic or infographics, make sure it’s easy for people to share on their platforms (Facebook, Twitter etc.).
● Have a clear call-to-action at the end of the video/post: Tell people what action is needed from them for you as an influencer/brand owner/business owner etc., and will know if their efforts were successful!
When crafting creative social media stories, put yourself in the customer’s shoes and make sure they feel they want to share your brand’s story with their friends.
When crafting creative social media stories, put yourself in the customer’s shoes and make sure they feel they want to share your brand’s story with their friends.
● Give them a reason to tell their friends about you—find ways to connect with customers emotionally by sharing personal anecdotes that inspire or make them laugh.
● Showcase products and services that are unique compared with other brands in the industry; this will help build trust and goodwill with loyalists who already have an affinity for your product line.
Bottom line
Social media stories are a great way to connect with your audience, but they can also be practical tools for connecting with customers. By putting yourself in the shoes of someone who might want to share your story, you’ll be able to create an authentic and genuine experience—and that’s truly valuable when you consider how much effort goes into crafting a social media post!