Geofencing is a location-based marketing technique that uses an app to track the user’s movements. This allows you to use this data in real-time and engage with customers in new and exciting ways.
What is geofencing marketing?
Geofencing marketing is the technology that allows you to target customers based on their proximity to a specific location. It’s no secret that many businesses are using geofences to drive foot traffic and promote their brand, but what does it mean for business owners?
Geofencing can be used for both promotional purposes and as an analytics tool. For example, suppose you have a restaurant with an app. You can use geofencing technology to send coupons or deals when customers enter or leave your restaurant’s parking lot (or other designated areas). This will help increase customer loyalty by making sure they feel valued and appreciated while there—and if they ever decide to come back again because of something like this, it’ll be easier!
How does geofencing work?
Geofencing sends notifications to your phone when you enter or leave a particular location. The most common use of geofencing is for marketing, but it can also be used for other purposes, such as tracking staff members or monitoring customer traffic through an app.
Geofencing uses GPS capabilities in smartphones to determine your location. It then sends notifications based on where you are within a certain radius from that point, which could be anywhere from 25 feet (7 meters) out to several miles away, depending on how accurate your phone’s GPS is and how many people are using it at once. The distance between each notification will vary depending on how close together they are located in space; however, if one person notices them both within 10 minutes, then there should be no problem telling which one came first.[1]
When is geofencing most effective?
Geofencing is most effective when you have a high-value target audience, offer and message.
What does that mean? Well, when it comes to geofencing, three things need to be present for it to work:
A high-value target audience (the people who will see your ad)
A high-value offer (the product or service being advertised) and promotion (“buy now” button) that’s worth paying extra money for compared with other products or services available on the market today; this includes any discount offered by retailers like Amazon Prime or Costco membership programs where members get free shipping every month if they spend over 50 dollars at their local store per year! So even though these discounts might not seem like much right now, trust me when I say they add up quickly over time!
And finally…
An accurate location-based marketing campaign based around geo-targeting technology will allow us here at Geo Marketing Solutions LLCs team members who specialize in digital marketing strategy development projects such as ours to reach out directly into their homes using smartphones instead of having someone go door-to-door knocking on doors asking if anyone knows where our clients live because then nobody would care about buying anything from them again (unless needed medical care).
How to make the most of your geofencing campaign
The most important factors for a successful geofencing campaign are:
The brand and the product you’re selling. If your target audience doesn’t see the value in what you have to offer, then no amount of marketing will help. You need to demonstrate that there is a reason for them to come back repeatedly by offering something unique or interesting about your brand/product that makes it worth buying over other products in their marketplaces or stores (eBay).
The timing of your delivery schedule with regards to when people expect deliveries from online retailers like Amazon Prime Day or Black Friday sales events etc., which helps create urgency around ordering items before they go out at full price so they can still receive them at discounted prices later down the line when everyone else knows nothing about these deals yet either!
How to use geofencing creatively in 5 different campaigns
Geofencing is a powerful tool that can be used to promote new products, locations, and events. Here are five examples of how you could use geofencing creatively:
Promote a new product in your store. Use geofencing to send digital coupons or discounts when customers are nearby the store. You could also use geofencing as part of an email campaign where you send coupons only if the customer has visited your physical store and entered their email address into the system.
Send notifications about upcoming events at specific times or days/weeks based on when people are most likely to attend them (e.g., VIP tickets for concerts). You can also create special offers for groups within certain geographic regions, so everyone in town knows about them at once! This will help increase conversion rates because people don’t have time between work obligations anymore; instead, they spend more time walking around aimlessly until something catches their eye – like an event poster placed strategically near entrances where lots of people go through every day.”
Geofence types and sizes
Geofencing is a digital fence that can trigger a digital experience, a physical experience, or even a mobile one. Using geofencing can also trigger an in-store experience that lets you know when your customers are near your store.
Geofencing can help you get a lot more out of your location-based marketing.
Geofencing can help you get a lot more out of your location-based marketing.
Geofencing is an effective way to reach your customers more personally. It’s one of the best ways of reaching active people on social media and those who like to check their phones often, which means that geofencing can be used as part of a bigger strategy or even as an individual campaign.
Summary