In the history of advertising, advertising has never seen so many changes in so little time. The audience demands changes quickly. The competition has to find new and innovative ways to engage while pushing the market advertising towards the customer.
Traditional marketing- Traditional marketing is all about reaching a large audience and winning by number through broadcast ads, print ads, billboards, flyers etc.
Digital marketing- Digital marketing has evolved very quickly with the emergence of new technology, which includes the use of smartphone &* internet. Digital market includes
. Email marketing
. Click ads
. Social Media
. Affiliate Marketing
.SEO
. Content Marketing
“ If your business is not internet then your business will be out of business”- Bill Gates
Digital Marketing is more effective in comparison to traditional marketing. It is cost-effective because you can measure the performance of your ad with different analytical tools whereas in traditional marketing it is not possible. The cost of print ads and media ads is much as compared to digital advertising. Digital marketing is probably the best option for most. However, there is still a space for traditional marketing as well. If you want to reach an older audience or local audience then traditional marketing may be more effective and productive.