Introduction
For companies that need to rank higher in local search, it’s more important than ever to get their content right. However, there are many challenges when it comes to local SEO. In this article, we’ll cover what those challenges are and how you can overcome them with a solid strategy.
The Rise of Enterprise Local SEO
Local SEO is on the rise.
Enterprise Local SEO, however, is a more complex field to navigate. It requires more resources, a different approach and strategy and often requires that you work with partners who have different skillsets than you do as an individual business owner or manager.
The Challenge of Poor Quality Content
As a business owner, you want to give your customers and potential customers the best experience possible. But if your content is poor quality, it’s not only difficult for users to understand the information they need, but it also doesn’t help search engines like Google or Bing find your site in their results.
It may seem like this would be an easy problem to fix–just get some experts in on board! But there are several reasons why this isn’t always an option:
- Poor quality content can be hard to spot: You have no idea how much time was spent creating each piece of copy before it went live on your website. That means that even if you hire someone who knows how important good writing skills are for websites (and who doesn’t?), there’s still no guarantee that any given post will meet up with those standards after being published onto its own page with no oversight from anyone else at all except perhaps yourself as CEO/Owner
Challenges with Domain Authority, Trust Flow and Backlinks
Domain Authority and Trust Flow are two important metrics for local SEO. Domain Authority is a measure of how many people visit your website from specific sources or referral sites, while Trust Flow tells you how much positive feedback you receive from search engines when someone searches for your business (for example, if they’ve clicked on an internal link to one of your pages).
These two metrics help determine how much authority and trust you have in the eyes of search engines, so it’s important that you’re on top of them as soon as possible – especially for those with new sites or businesses that haven’t been around long enough yet! If a user can easily find what they’re looking for on one page but then have trouble finding other pages within the same domain – which could happen if there aren’t any good internal links pointing towards them – then this will lower their chances at getting found by Google’s algorithms. This can also cause problems down the road when future visitors try typing in different keywords related directly back onto those pages without having any knowledge whatsoever about what kind
Avoiding Keyword Density Issues
Keyword density is the ratio of the number of times a keyword or phrase appears on a web page to the total number of words on that page. The higher your keyword density, the more likely you are to rank for it. But too much emphasis on one particular term can lead to penalties from Google if they feel like they’re being spammed or used as a doorway into another site (a “doorway penalty”).
Keyword density should be between 1 and 3%. For example, if you have two pages that each have 100 words and one page has “weather” twice while another has weather five times but only uses it once as an anchor text link (whereas another uses “weather” four times), then those two pages would be considered too high in terms of keyword density because there are 4x more instances where this word appears than what’s needed for optimal performance over time–and therefore risk getting caught up in doorway penalties!
Takeaway:
The key to local SEO is using the right keywords in the right places. When you do, it’s likely that your site will rank higher for those terms than any other site on Google.
So what makes a good keyword?
- Don’t overdo it on keyword density.* Don’t be afraid to use long tail keywords.* Use your keywords as often as possible in titles, URLs and meta descriptions.* Keywords are great for attracting visitors!
Conclusion
Don’t lose hope, though. We still have a lot to cover in this article. In the next section, we’ll discuss how SEOs can improve their content creation process and how they can increase their domain authority by using key tools like SEMrush or Ahrefs.