The digital marketing world has changed a lot in the last decade. Major brands have been using digital marketing tools to reach out to their target audience and sell products, while smaller companies are still treading the same path as before. In this article, we will explain some of the most important trends that will shape the future of digital marketing in the next five years:
Elimination of the term ‘digital marketing
Digital marketing is a term that will be replaced by the term ‘brand marketing. Brand marketing is more than just digital marketing it’s a combination of traditional, experiential, and digital to reach your customers in the most effective way possible.
Digital channels include social media, search engines, email campaigns, etc., whereas brand channels include TV ads and print ads.
Growth of new social media platforms
With the rise of social media platforms and their popularity, it is not surprising to see them growing at a rapid pace. The number of users on Facebook has gone up by over 100 million since 2017, while Instagram has also seen a significant increase in users over this period.
The growth of new social media platforms will continue until 2022 when they will reach their peak levels before falling back towards 2021 levels again in 2023.
Some social media platforms will be bought by other bigger ones such as Twitter which bought Periscope for $100 million last year (2019). Other smaller companies may merge with existing ones like Instagram merging with Snapchat or even Facebook purchasing WhatsApp for $22 billion dollars!
Artificial intelligence (AI) will become a digital marketing tool
AI will become a digital marketing tool.
AI is a type of software that uses artificial intelligence to make decisions based on data, rather than human intuition or experience. In the past year, we’ve seen AI used in many different ways—from helping you decide what shirt color looks best for your outfit (yes, it’s called an algorithm) to identifying objects in photos using facial recognition technology. This can be helpful because companies can use this information to create more personalized content for their customers by learning about them and predicting how they might respond to certain messages or offers.
Another way that businesses are using AI as part of their marketing strategies is by analyzing customer behavior so they can better predict what types of products or services will be most successful at meeting consumer needs and expectations. For example: if someone has recently signed up for an email newsletter list but hasn’t clicked through any emails yet despite receiving them; this means there may not be enough interest among potential buyers at present times due to perhaps only being interested now after having been introduced via social media posts earlier this week.”
Increase in personalization
Personalization is a key aspect of digital marketing, and it’s one that your business can use to its advantage. Personalization means tailoring messages to the needs of each user in order to increase engagement and convert more leads into customers.
● How does personalization work?
Personalization is based on an understanding of who you are as a person—your preferences, interests, likes, and dislikes—and then using this information to create customized experiences for you on various platforms like websites or mobile apps. This allows businesses to tailor their messaging so they appear relevant without being intrusive or pushy towards their customers.
Rise of interactive content
Interactive content is content that is designed to engage the user. Interactive content can be used to drive engagement, sales, awareness, and loyalty.
For example: if you have a blog post or article on your website that educates people about something they may not know about or understand (like how to improve their diet), there’s a good chance that some of those readers will share their newfound knowledge with others via social media platforms like Facebook or Twitter. This helps boost brand awareness as well as drive traffic back onto your site where you can further monetize this exposure through advertising revenue streams such as sponsored posts in news feeds or banner ads around search results pages when users search for terms related directly back toward what they read earlier on after clicking through from another source like Amazon?
Predictive analytics to find content
Predictive analytics is a method of forecasting future events. It is utilized to anticipate future fads and habits, which can be used for marketing objectives, item advancement as well as also service intelligence.
One of the most common sorts of expecting analytics is info mining, which utilizes statistical styles to analyze huge amounts of arranged or disordered details in order to identify patterns or connections between variables (such as customer acquisitions).
AR & VR technologies will be adopted by digital marketing
AR and VR are two terms that are commonly used in the marketing world, but what do they mean? AR is a modern technology that mimics an individual’s physical existence in an online or fictional environment. As an example, Pokemon Go usages this modern technology to allow players to see their avatars walking the real world as they walk around their neighborhood.
VR is also an example of AR but instead of being controlled by an avatar or character onscreen (like Pokemon), VR allows users’ physical bodies to interact with computer-generated imagery onscreen. For example, Vive Focus uses this type of technology to create photorealistic experiences where you can experience things like traveling on your own spaceship while playing games like PUBG Mobile!
The creator economy is a new type of digital marketing, which focuses on content creators. It’s a market that seeks to combine the best features of traditional marketing with new technologies like blockchain and artificial intelligence (AI).
As you can see in the image below, there are three main types of creators: micro-influencers; micro-influencers; and influencers. Each category has its own specific needs but each one can be helped by using digital media channels such as Instagram or YouTube.
● The takeaway is the most important part of any article, and it should summarize the main points of your content. You can use this section to capture readers’ attention by providing them with a simple summary of what they just read.
● A good takeaway should be short and sweet, but still provide enough information for those who want more detail on your topic (or are looking for additional resources).
So, what are the most important trends in digital marketing? We believe that in the future, the content will be created with more interactivity and personalization. Also, artificial intelligence will become a tool for measuring how your company is performing in terms of digital marketing. Another trend we saw was the rise of predictive analytics which helps you find relevant content to target your audience better by analyzing their interests and behaviors on social media platforms like Facebook or Twitter.